Here is the bottom line: fill in the 16 fields below and your profile completeness jumps from the common 40–60% to over 95% — and your odds of reaching the Map Pack rise noticeably.
Which fields get missed most?
- Primary category + 9 secondary category slots (most people only set the primary)
- Services with pricing, and attributes (e.g. “speaks Chinese”)
- 750-character description, hours (including holidays)
- Photos, Q&A, review response rate, Posts cadence
What comes after you fill it in?
A profile is never “done” — keep replying to reviews, posting regularly, and keeping info consistent with your website. Want a field-by-field score for your business? See the free GBP audit; we hand-prepare the report within 24–48 hours.



